Built for software companies, consultancies and B2B teams. We read your positioning next to your competitors', walk your website and pricing as a buyer, check your outbound set-up against current sender rules, and review how the pipeline is run and measured. Then we score ten points, rank the three fastest-payback fixes, and walk you through it in 30 minutes. Free, with no obligation to continue.
Whether the site and the deck can say, in one sentence, who the product is for and against which alternative. Read next to the two competitors a buyer would actually compare.
What a first-time buyer understands in thirty seconds: the problem, the proof, the price signal, the next step. Judged as a buyer, not as a designer.
Whether pricing exists in public, what it anchors against, and what a buyer must do to learn it. A sales gate is scored as the cost it is.
Case studies, named customers, reviews on the platforms buyers and engines read, and whether the evidence survives a side-by-side comparison.
Domain and sender configuration against current bulk-sender rules, list quality, message quality, and whether replies are handled the same day.
The founder's and company's presence where B2B buyers check who they are dealing with: profile credibility, activity, and whether it supports the claim the website makes.
Whether discovery, qualification and follow-up are written down and repeatable, or live in one person's head. The pipeline usually says which.
Whether every open deal has an owner, a stage and a recorded next step; how much of the pipeline is real against the qualification standard.
Whether the business can say what a meeting costs, what a deal costs, and which channel produced the revenue, or only report activity.
Tracking from first touch to closed deal, consent handling, and whether the numbers the board sees reconcile with the CRM.
Software buyers increasingly start their research with an AI assistant (G2, March 2026), and most deals are won by the vendor the buying group already favoured before first contact (6sense, 2025). Alongside the ten points, the audit records what ChatGPT, Gemini and Perplexity answer for your category, and whether you are on the shortlist they write. Illustrative example; the panel is built on your category.
| Buyer question | ChatGPT | Gemini | Perplexity | Engines |
|---|---|---|---|---|
| best [category] software for [industry] | 0 of 3 | |||
| [competitor] alternatives | 1 of 3 | |||
| [category] pricing comparison | 0 of 3 | |||
| is [company] legit, who uses it | 2 of 3 | |||
| [category] for teams under 50 people | 0 of 3 |
Then: who the engines shortlist instead and from which sources, what a buyer sees in the first thirty seconds on your site, the three fastest-payback fixes ranked, and the sources list.
The questions take three minutes and let us build the audit on your company, your category and your pipeline. We confirm the scope by email and deliver within five working days.
Request the free B2B audit